This
Faith based marketing article from the Huffington post was a fresh view(to me) of the christian consumer. Typically I imagine a christian consumer shopping at costco, being pretty economical and not a super shopper...although I do know more than a few christian spenders. It was interesting hearing them talk about christians as a subculture, completely objectively, and sharing some interesting observations:
"The lesson to take away is that since Christians are the most socially connected demographic in the country (most meet face to face at least twice per week) you must give them to the tools to spread the word about your film, product , or service."
"..most socially connected.." 140 million church-going consumers. The consistency of meetings and the encouraged mingling or fellowshipping is a recipe for guerilla marketing that I never really noticed. Subconciously it makes sense. My parents advised against selling girls scout cookies at church.
I've seen gimicky and cheesy christian products, and not really any "hip" ones. But Christians will also purchase things solely to support a christian business, venture, project....
